The Balmain Spring 2025 campaign depicts an authentic and authentic woman who embodies the ethics of the house and the visionary approach of artistic director Olivier Rousteing, who takes advantage of his time with elegance and daring.
« I wanted to paint the many nuances of my contemporary muse: confident and fearless, empathetic and spontaneous, free and accessible, but extraordinarily chic even when she dares »said Olivier Rousteing.
Through Juergen Teller's intimate and hypnotizing look, under the artistic direction of Ezra Petronio, the countryside comes to life in Olivier's house, resonating with the subtle tension between sweetness and boldness at the heart of the story – a duality that is also reflected in the harmonious blend of natural elements, sumptuous fabrics and wild evocations, all in a private but deliberately exposed scene that reflects the multiform soul of the Balmain woman.
Under the projectors are the codes and characteristics characteristic of the aesthetics of the house: impeccably cut jackets with angular shoulders and curved waist; the tweeds and fabrics enhanced with exquisite embroidery and beautifications are tactile and visual; the fluid lines of draped and ethereal silk dresses; and the relaxed freshness of t-shirts associated with denim, buster belts and desirable accessories such as red-heeled lip heels and bottle-shaped bags.