On Saturday, November 29, rumours finally confirmed: A$AP Rocky officially became Chanel's ambassador. For several weeks, the artist appeared regularly dressed in creations of the French house signed Matthew Blazy, allowing for lasting collaboration with the Belgian creator.
From his musical career crowned with five albums and nominated for the Grammy Awards, to his promising film career (including in « Highest to Lowest » by Spike Lee and « If I Had Legs I » of Mary Bronstein, for which he received his first nomination to the Gotham Awards in the category « Better revelation ») A$AP Rocky is an artist with many talents. His talent, curiosity and limitless creativity make him a natural ally for CHANEL.
A$AP Rocky: « Matthew's imagination pushes the limits of fashion. His creations, both sensitive and assertive, are anchored in reality while inviting to wonder. I'm glad to see him at CHANEL's. »
Matthew Blazy: « Rocky is an incredible artist who invests body and soul in every project in which he participates, in addition to being a wonderful person. Musician, actor, father, friend... he brings a lot and always shows kindness. We are delighted to welcome him to CHANEL and I am delighted to work with him again. »
A$AP Rocky became the second Chanel ambassador selected by Matthieu Blazy since his arrival in the artistic direction of the house. Before him, American actress Ayo Edebiri had inaugurated this new era. Both share a sense of relaxed elegance tinted with boldness, and embody artistic sensitivity that breaks with established codes. These first choices of ambassadors set the tone: Matthieu Blazy seems to direct Chanel towards a more free, instinctive and contemporary image.