COCO CRUSH signs a new chapter in the jewellery history of THE HOUSE
The graphic and generous motif of the quilted, dear to Gabrielle Chanel and emblematic of the bag 2.55, has since 2015 become a CHANEL Jewellery signature. Today, COCO CRUSH is imposing itself as an icon, permanently marking its imprint in the jewellery history of the House.
At the heart of each creation COCO CRUSH, the quilted is reinterpreted by CHANEL's Studio de Création Joaillerie expresses this motif by incising gold, a creative act that makes fusion roundness and rigour.
True grammar of style, COCO CRUSH is available in rings, bracelets, earrings and necklaces — carried alone or accumulated — which complement and respond. Timeless and contemporary at the same time, creations thought to live, move, assert. Never stop reinventing yourself.
SUPLESS AS A ALLURE
From the beginning, Gabrielle Chanel had erected it as a manifest, trading the corset for the jersey, offering the body the comfort of movement.
In 2026, CHANEL's Studio de Création Joaillerie reinterpreted this founding principle through a real technical feat, which for the first time gave rise to an unprecedented flexibility in the collection, the result of a singular know-how. Two new interpretations of the necklace format — the short necklace and the choker — marry the skin with sensual precision, marking a development both highly technical and stylistic.
The pieces, subtly emmailed, have a sliding fastener, for an impeccable fit and fall. Tensile lines, controlled curves, graphic clarity: COCO CRUSH affirms its identity here. The short necklace draws a bright line – in OR BEIGE, yellow gold, or white with diamonds – in a safe, minimal and precise gesture. In the same golden colours, the choker claims an assertive look: fit and contemporary. These necklaces sit in majesty on the neck and sculpt the silhouette.
Flexibility becomes language and inspires earrings that marry body movement lightly. Transformable, they lend themselves to sophisticated elegance in a long version and bring a rock touch in a short version.
A jewelry of attitude, essential and free, faithful to the spirit of Mademoiselle.
AUDACE
The cuff, carved in the OR BEIGE, imposes its graphic silhouette. Wide band of gold with clear lines, it revisits the quilted in a more nervous writing: accented incises, softened bow, rethought comfort. A piece statement, to wear alone to enhance the simplicity of a look, or as a pair, to punctuate an evening dress.