Japanese actress Nana Komatsu embodies the new campaign of CHANEL's COCO NEIGE 2025/26 collection. Photographer Sean Thomas captures his magnetic grace in an immaculate winter landscape. Each cliché reveals the magical atmosphere of snowy peaks.
Launched in 2018, COCO NEIGE is a separate collection in the world of CHANEL, originally conceived as a technical and sophisticated changing room dedicated to winter sports, which reconciles performance and look, technicality and refinement, city and altitude. « While the collection takes on CHANEL's iconic codes and asserts in all its functionality, it also reveals an unexpected form of freedom. What seduces me is that she escapes stereotypes: she adapts as naturally to the ski slopes as to the city », confides Nana Komatsu.
The photographs offer a range of soft and contrasting tones – icing pink, bright ecru, fir green, deep marine, iridescent black. The silhouettes follow each other as many variations around the Alpine chic: a taffeta-pink jacket and its matching trousers, worn with a woolly skin chapka, make up a soft and enveloping look; a multicolored marine cardigan dialogue with dark technical pants; a green and purple tweed tailor revisits CHANEL's iconic look; an ecru cashmere sweater adorned with a black knot brings a touch of poetry; a short jacket and skirt set in beige mohair plays the map of a warm minimalism, a bicolored doudoune accompanies the descent on the tracks. The series in black and white, very graphic, alternate quilted sweaters and coated trousers; while a festive look suggests fireworks on the cashmere.
The accessories – earsuits, sunglasses, pocket belts, nylon velvet effect bags, pony and gum leather boots, woolly skin boots decorated with velvet knots – add to every fantasy and versatility composition.
« I want to appropriate these silhouettes by combining the pieces between them, explains the age, confirming the particularly modular character of the collection. I like to have fun with fun associations, create a surprise in style. » Sets of materials, contrasts of styles, precious details and joyful winks: each outfit invites to freely compose its look.
This campaign celebrates the idea of unhindered luxury: the beauty of free gesture and elegance in motion. « The coexistence of elegance and comfort embodies, in my opinion, the very spirit of CHANEL. As Gabrielle Chanel has shown, one can live freely without being confined to conventions. This collection expresses an inner strength while finding the balance between comfort and beauty. This freedom that Gabrielle Chanel was looking for is still alive »concludes Nana Komatsu.