The campaign features model Grace Hartzel, photographed by David Sims in southern France.
The CHLOÉ autumn 2025 campaign is inspired by the legendary charm of Villa Nellcote in the early 1970s, an era marked by creative freedom, decadence, mystery and contrast.
« With these images, I wanted to capture the off-season spirit as well as the feeling of escape and freedom of the French Riviera of the early 1970s, a time when creative freedom, decadence and mystery were mixed with the crude hedonism of the time. Grace brought her own sensuality, her rebellious charism and her free and dynamic energy to the countryside, making her fully her own », said Chemena Kamali, artistic director of Chloé.
On the background of facades bathed in sun and the grandeur of a Belle Époque villa, the countryside evokes an atmosphere of cinematic tension between sensuality and sobriety, presence and escape.
Immersed in a mythical atmosphere, Grace Hartzel embodies a captivating character and an indomitable spirit that evokes mystery, escape, intimacy and sensuality. It embodies the hedonic lifestyle of the time, immersed in the off-season beauty of the French Riviera.