As every year, Giorgio Armani Mare discovers the most beautiful summer destinations in the world.
Travel starts in Porto Cervo, from 27 to 31 May, on the occasion of the fourth edition of the Superyacht Regatta Giorgio Armani, the prestigious competition organized by the Yacht Club Costa Smeralda. For the first time, Sørvind by Giorgio Armani will participate in the race in honour of the main sponsor.
An ephemeral shop on Piazza Azzurra, facing the YCCS, will offer an immersion in the summer universe of Giorgio Armani.
The trip continues from 30 May to Cannes, with a takeover from the terrace of the Armani/Caffè, then to Capri, where a Giorgio Armani shop opened in April on Via Camerelle. On the island, the Giorgio Armani Mare concept will be present all season at Caffè Caso, located on the famous piazzetta, a must-see place for tourists and celebrities.
The final stop will take place on Shelter Island in the Hamptons, with an ephemeral shop and exclusive entertainment on the beach.
Each place will be decorated with tropical palm motifs in shades of grey and turquoise, contrasting with the warm tones of the wooden floor. A perfect summer setting, evoking holiday memories, with Armani/Dolci ice carts, buoys, surfboards, baby football and outdoor furniture Armani/Casa. Summer Giorgio Armani Mare will live at the rhythm of a Spotify playlist imagined by the producer and eclectic DJ Emmanuelle.
Giorgio Armani Mare will also be available in the seaside shops of Capri, Porto Cervo, Forte dei Marmi, Saint-Tropez, Cannes and Puerto Banus, as well as in a selection of Giorgio Armani shops around the world.
Giorgio Armani Mare is the man and woman collection that perfectly embodies the aesthetics of Giorgio Armani. Light and fluid silhouettes, a clean palette of white, ecru and black define the Spring/Summer 2025 collection. The offer is complemented by the men's line Giorgio Armani Vela, made of technical materials in an elegant sand colour, available in the shops of Porto Cervo, Forte dei Marmi, Saint-Tropez and Cannes.
For the third consecutive year, Giorgio Armani supports the One Ocean Foundation, a non-profit organization dedicated to the preservation of marine ecosystems and the promotion of a regenerative blue economy. This support will contribute to the Blue Forest project for the protection and restoration of marine natural capital, in particular the Posidonia oceanica.