Loro Piana returns to La Réserve à la Plage, the emblematic beach club of Saint-Tropez
Back for a third summer at La Réserve à la Plage, LORO PIANA brings Italian elegance and the sweetness of summer life on the French Riviera, with a unique experience. Located along the beach of Pampelonne, between the scented pinewoods and the sparkling blue of the Mediterranean, La Réserve offers the ideal setting for the seasonal experience of Loro Piana.
The atmosphere is serene and refined, where natural light, clean lines and charm of the French Riviera combine. In this timeless space, Loro Piana unveils a summer capsule combining tradition and contemporary elegance, an ode to the Azurean art of living.
The beach club is transformed with the House's motifs and its white tones and kummel signatures, while the ephemeral shop presents a refined selection of the Resort 2025 collection. Beyond the frame, the brand also presents its Summer Resort collection, composed of fluid silhouettes, breathable cashmere, blends of linen and sunny neutral tones. Each detail reflects the house's attachment to craftsmanship, discreet luxury and the art of living in slow motion.
Since 2023, the famous Italian luxury brand has chosen this exclusive destination from southern France to express its unique vision of sophistication without effort and refinement of coastal life.