Louis Vuitton reveals the campaign for its new High Jewelry collection "Awakened Hands, Awakened Minds," embodied by Louis Vuitton Ambassador Ana de Armas.
Ana de Armas is the ambassador for a Louis Vuitton High Jewelry campaign for the second time. Captured by Sølve Sundsbø, she appears in a series of portraits that are both intense and refined. This striking collection, designed by Francesca Amfitheatrof, Louis Vuitton's Artistic Director of Watches and Jewelry, immerses us in 19th-century France, a period marked by a flourishing of craftsmanship and innovation. This era saw not only the rise of the Eiffel Tower but also a young Louis Vuitton establishing the House that bears his name.
Awakened Hands, Awakened Minds highlights the virtuosity and ingenuity of this period; it reflects all the excitement in terms of sophistication and craftsmanship. Comprising 220 exclusive pieces split into thirteen distinct themes Awakened Hands, Awakened Minds is the sixth High Jewelry collection envisioned by Francesca Amfitheatrof for Louis Vuitton.
The campaign Awakened Hands, Awakened Minds will be unveiled on June 13 on Louis Vuitton's social media channels and, starting June 22, in press outlets worldwide.