Louis Vuitton unveils new campaign « The Journey of the Lights » At the end of the year, an invitation to travel in the atmosphere of the holidays, between sunset on Paris, aurora boreales, sparks of a bonfire and the spirit of travel, so dear to Louis Vuitton.
In front of Jonas Lindstroem's camera and lens, the adventure begins in Asnières, the cradle of Louis Vuitton's historic workshops. A Malle Courrier, crafted with meticulous care, serves as the starting point for this story. From the inside of the trunk comes a lantern that flies into the Parisian sky to take the spectators to a kingdom where the night lights bright colors of a northern aurora.
In this winter landscape, individuals laugh at a part of backgammon and listen to music near a crackling fire next to the Kennel Mall, while a couple share a romantic moment on the calm shores of a frozen lake.
The journey ends in apotheosis with a spectacular return to Paris, until Pont Neuf, which is full of history. Innumerable lanterns illuminate the night sky, creating a fascinating spectacle that embodies the magic of parties. The final scene of the campaign captures the wonder and pure joy of a mother and her child, standing hand in hand, admiring the enchanting spectacle of the lanterns.
Throughout the « Voyage of the Lights »The lasting legacy of Louis Vuitton and his commitment to crafts irrigate the story in watermark. The icons of the House's collections are highlighted with art, including the timeless handbag, My Capucines black, the vibrating Red Speedy P9, the Side Trunk and Speedy, refined in Monogram canvas, the backpack, Christopher, ready for adventure, the bag, Express, versatile, as well as irresistible perfume bottles, Imagination and Catch-Rêves.
The campaign also highlights the magnificent collections of Louis Vuitton jewellery, Color Blossom and Damier, a testimony of the artistic know-how and attention to detail that make the DNA of the House. Finally, the Malle Music pays tribute to Louis Vuitton's history and his unwavering willingness to place innovation at the service of travel.
« The Journey of the Lights » Incarnates the timeless spirit of Louis Vuitton, a dreamy getaway in the magic of parties.
The campaign will be unveiled from the 1stand November, then on the Louis Vuitton sites on November 6 and the Louis Vuitton social networks on November 7.