AVENUE MONTAIGNE
HISTORY
Avenue Montaigne,
A dreamy avenue, few places in the world benefit from such a history and such a concentration of the largest luxury houses.
Located between the Rond-point des Champs-Élysées and the Seine, 615 m long and 33 m wide, it is decorated with gardens surrounded by a grate with golden tip.
Voulue by the greatest of this world, from Napoleon to Christian Dior... It was desired and desirable.
Every look at Avenue Montaigne inspires the elegance and evolution of Paris.
1672
GOURDER GOOD
Far from today's avenue, in 1672, the Paris plans mention a very rustic « Allée des Gourdes »in a land belonging to the ladies of the Visitation-Sainte-Marie.
Where the gardeners watch their pumpkins and other cucurbits. It wasPelled too « Aisle of Sighs » in 1720 and « Avenue Verte » in 1750.
1770
EVIDENCE
A century later, the place refines with planting of several rows of trees by order of the Marquis de Marigny.
It's so good to walk around that we even give it a more naughty nickname: « Aisle of the Widows » Alluding to the ladies who walk around, looking for a companion.
And it was at the foot of one of those orms that much of the Crown jewelry stolen in September 1792.
1840
THE BAL MABILLE
49 -53 Avenue Montaigne
The Mabille Ball, true high place of worldliness cannailles and cradles of the French Cancan.
Opens in 1940, at numbers 49 to 53 (currently the Akris and Bonpoint shops) by a named MabilleIt only cost 50 cents to dance under thousands of gas globes, the polkaThe mazurka, Cancan or the quadrant.
In a garden with groves, caves and a decor composed of wonderful music kiosk Chinese style with bronze palms, zinc foliage and coloured glass fruits.
Here, among other things, Queen Pomaré, the Duke of Montpensier, the Mogador, the sons of Louis-Phillipe and the Duke of Aumale are unleashed.
Targeted by shells during the Franco-Prussian war of 1970, Le Bal Mabille, died shortly after the Empire, in 1875.
1850
AVENUE MONTAIGNE
It's only about 1850, at the dawn of the Second Empire, which is given to this avenue promised to a rich future the name of one of the greatest French writers, author of the Tests, Michel de Montaigne !
1855
PALAIS OF ARTS
7 Avenue Montaigne
It was at number 7 of the avenue that was built for the universal exhibition of 1855, the Palace of Fine Arts Renaissance style by l‘architect Hector Lefuel.
What attracted the aristocracy, to the construction of sumptuous private hotels on the avenue.
The palace was called a palace.Show 4 979 works of the 2 176 artists (of 28 Nations) of which 1 072 artists French.
Right next door, in order to expose about 40 of these paintings including The painter's workshop, Gustave Courbet had the Pavilion of Realism.
1860
POMPEIAN HOUSE
16 -18 Avenue Montaigne
To Number 18 of Avenue Montaigne, raised one of the most curious private hotels in the capital.
Named Pompeian HouseIt was ordered by the Prince Napoleon, on the site of the 1855 fine arts pavilion, in honour of actress Rachel Felix of whom he was fond.
Directed by architect Alfred Normand who had spent five years doing surveys of ancient monuments in Rome.
At the inauguration on 14 February 1860It's the general wonder, Atrium, mosaic floor, fresco... they thought they were transported to a house of Italian antiquity !
But Rachel died in 1858, even before the house was completed.
Sold in 1866 Count of Quinsonnas, it was finally abandoned and fell into ruin, the pump house was demolished in 1892 by its new owner, the rich Jules Porges.
THE ORIGIN OF THE GRILLS
The 11 September 18601 Imperial Decree establishes a non-edible zone of 3 metres wide within the zone of the roundabout of the Champs-Elysées and 1installation of gardens enclosed by an iron gate.
The other owners rushed to share this good idea, giving its physiognomy at Avenue Montaigne.
1883
DURFORT HOTEL
9 Avenue Montaigne
LDurfort hotel, existing to date, was built in 1883, by the Countess of Durfort (1876-1962), niece of the Viscount of Chateaubriand.
Today he is one of the most beautiful private hotels on the avenue.
1884
LESSEPS HOTEL – MAURESQUE PAVILLON
11 and 22 Avenue Montaigne
Ferdinand de Lesseps, (1805-1894) nicknamed « the Great Frenchman »visionary and promoter of Suez and Panama Canals.
The man of mad bets, of Pharaohic projects, when he did not dream of Egypt and tropical forest, had a port attached everything found: Avenue Montaigne.
He lived long in his private mansion number 11 (Hotel de Lesseps), a few blocks from the Théâtre des Champs-Élysées.
Its lobby, was one of the largest of the modern houses of Paris (it was the residence in 1953 of the Comtesse de Villiers-Terrage).
But his boyess, his little masterpiece, was on the other side of the roadway, at number 22: Mauresque Pavilionin which he welcomed many personalities.
Among them, the Algerian sovereign Abd-el-Kader, before beingin 1947, in oriental cabaret then demolished.
1987
THE BAZAR OF CHARITY
23 Rue Jean-Goujon
A few steps from Avenue Montaigne, the rue Jean Goujon experienced one of the most tragic episodes of Paris, Fire of the Bazaar of Charity.
The 4 May 1897, when charity sale organized by the Catholic aristocracy of the Belle Époque.
During the screening of a film (innovation for the era), a short circuit took place in a small room. Who in a few minutes put the bazaar in flame prey.
« The story says that the gentlemen, not very gallant, gave a cane to get out faster... »
Once the fire was extinguished, the balance was heavy: 124 deaths, including Duchesse d'Alençon, sister of Empress Sissi.
In 1898, on the very site of the fire, a chapel dedicated to the victims of the fire was built.a chapel Our Lady of Consolation by architect Albert Guilbert.
1891
JEANNE PAQUIN
Jeanne Paquin, born Jeanne Beckers in 1869, was considered the true founder of modern fashion Despite never having a shop on the avenue.
Its innovations will be taken over and developed by its successors and will be the first female discipline starbefore Jeanne Lanvin, Gabrielle Chanel or Elsa Shiaparelli.
Head of fashion at the 1900 Universal Exhibition in Paris and protector of Avenue Montaigne, she finds herself there immortalized in a panel of mosaic sealed in the carriageway at the corner of rue François 1er (at the foot of the shop Paco Rabanne to date) alongside those of the sisters Callot, Paul Poiret and Madeleine Vionnet.
1891
HOTEL PORGÈS
16 -18 Avenue Montaigne
Jules Porgès (1838-1921), diamond-maker, the acquisition in 1892 ofa House Pumpey in order toKill on anything to build one large and majestic hotel particular by l‘architect Ernest Sanson, in vogue in old aristocratic families as in new fortunes.
La construction came back to the sum of the 4 million of the CHFinside, volumes and decorations (woodworks, fireplaces, marble) offer a luxurious living environment, suitable to organize sumptuous receptions, among the most beautiful in Paris.
In 1899, he went even further in his architectural ambitions with the construction of a huge castle in Rochefort-en-Yvelines.
Hotel Porgès was sold after the death of Mrs. Porgès in 1937. During the occupation, the Germans installed in the garden a fabulous blockhouse which was little lower than the hotel itself.
Years 1960, the mansion was shaved and replaced by a modern building, which houses today the shops Giorgio Armani and Bottega Veneta.
1895
DAMPIERRE HOTEL
7 Avenue Montaigne
The Baron de Dampierre Built in 1895 are private hotel at number 7 of Avenue Montaigne, (still existing to date).
He housed the orthopaedic clinic of the Dr. François Calot (1861-1944), specialized in the treatment of Pott pain.
1910
THE CRUE OF THE SEINE
Qualified as centennial flood, the flood of the 1910 breast is one of the greater overflow known from the Seine.
It has affected many neighbourhoods of the capital including Avenue Montaigne.
1910
HOTEL DE SAINT-VALLIER
28 Avenue Montaigne
Built in 1910, the mansion de Saint-Villier (modernized and denatured today) at the Number 28.
On the site, in 1857 of the residence of the Countess of Castiglione « the most beautiful woman in the world ». In the middle of the night of April 6, The Emperor Napoleon III leaving the home of the Countess, from a not really secret affair, was victimized by a attempted attack.
1913
ATHENATED PLAZA HOTEL – THEATRE OF ELYSED CHAMPS
25 Avenue Montagine – 15 Avenue Montaigne
In 1913, the Champs-Elysées theatre and the Plaza Athénée hotel are about to open the and .
In 1911, hotelier Jules Cadillat decided to build the Plaza Hotel, designed by architect Charles Lefebvre in a architectural style of the Haussmannian Paris. But the opening was delayed until April 20, because the Plaza brand was not registered, a competitor attacked the hotel for similarity of name.
Hemile Armbruster, managing director of the time, then decided to affix the name « Athénée » to the « Plaza ».
The Plaza Athénée is created and the hotel can therefore open its doors with its color « red » emblematic, which is available up to geraniums Windows!
He becomes a forced appointment of good society and Celebrities of the Elizabeth Taylor to Marlene Dietrich and the most famous designer of the avenue, Mr Christian Dior.
The Théâtre des Champs-Élysées opened on 31 March at 15 Avenue Montaigne (location of the vast Hôtel de Lilliers where King George V of Hanover lived in 1866, where he died in 1878) thanks to the dynamism of the Gabriel Astruc (1864-1938), pressman and concert organizer.
He wants to build a great modern theatre and appeals to well known artists: architect Van De Velde and Auguste Perret, which designs the structure and reinforced concrete facade.
The decoration of Art Deco style, is made by the greatest artists of the period : painters and decorators Mauritius Denis, Edward Vuillard, Henri Lebasque, Jacqueline Marval, Ker-Xavier Roussel, Baguès and Le sculptor Antoine Bourdelle.
It houses three rooms: Theatre, Comedy and Studio.
The theatre was the creator of an exceptional event throughout the season:memorable and controversial presentation of 29 June, lE Sacre du Printemps of the Stravinsky.
And in October 1925for the first time in Paris, Josephine Baker.
1917
MATA-HARI
Most famous spy of all time, the beautiful Dutch woman Romanesque existencehas a special connection to Avenue Montaigne.
It is indeed in front of the Plaza Athénée Hotel that Mata-Hari arrested on 12 February 1917 for disclosure of military secrets.
The one that was the most great courtesan of the Belle Époque, who was pretending to be an Indian princess who was introduced to the erotic dances of Shivawill not succeed in convincing his accusers of his good faith.
The 15 October 1917, Margaretha Zelle (Mata-Hari) succumbs to bullets. With unusual courage, She refuses the blindfold and looks the soldiers in her eyes And with an unexpected outfit: she wears a pearl grey dress, a hat and gloves.
Elegance to the end!
1922
MADELEINE VIONNET
9 Avenue Montaigne
A childhood in the Loiret and a lingerie experience in London: who would have thought that Madeleine Vionnet, born in 1876, would give birth to the Most famous Couture House between the two wars?
Yet this is what happened thanks to his genius, recognized from his Visiting the Callot Sisters 1901. Censored as the great lady of the bias cutting, it also introduces into women's fashion pleated Inequality, which Greta Garbo or Marlene Dietrich will wear.
In 1922, she moves from Rivoli Street to number 50, from Avenue Montaigne in Hotel de la Comtesse Lariboisière built in 1910. Today houses the Chloe, Ralph Lauren and Barbara Bui boutiques.
In the mid-1930s, 850 workers distributed the 28 workshops on the 8 storeys! She closed her house in 1939, on the eve of the war and will not reopen.
Like the sisters Callot, Paul Poiret and Madeleine Vionnet she is‘immortalise Avenue Montaigne in a mosaic panel (At 34).
1925
PAUL POIRET
1 Round Point of the Champs Elysées
In the middle of the crazy years, the most extravagant designer of Paris opens its shop at the end of Avenue Montaigne, (1, roundabout of the Champs-Elysées) where the Baron Gourgaud lived before.
Paul Poiret was a man pressed and brilliant At the age of 24, in 1903, he already had a shop on Rue Scribe, and in 1909, barely thirty years old, he occupied a private hotel on Avenue d'Antin, where the the brightest festivals in the capital.
Poiret, free the woman by signing the death of the corset and marks its time with an exceptional flair and forerunner in marketing: it is the first to use the large-scale advertising, to imagine parades, to compose real Attractive windows.
But its end will be just as brutal and melancholy that his ascension was swift and grand: he was ruined in 1929 and has to sell his house.
As with many other Couture Houses, the war was fatal and she disappeared discreetly from the Parisian panorama in the 1950s…
1928
HEART CALLOT
41 Avenue Montaigne
The House Callot sisters, there is not much left in the collective memory but at least one material testimony: the superb Art Deco door of the n°41, with its spirals and its rafters, which opened on the workshops.
In the first three decades of the xxe century, it was the rallying point of the elegant wealthy. Madeleine Vionnet learned the trade and liked to say that without the Callot sisters, she would not have produced Rolls-Royce but would have continued Making Fords...
Fratria (four sisters) dared to make unexpected comparisons, using e.g. glass and in metal (as in sequins but also gold and silver thread), honouring the High size of the period Directory or drawing from an exotic repertoire.
As with many other Couture Houses, the war was fatal and she disappeared discreetly from the Parisian panorama in the 1950s…
1936
THE PLAZA RELAIS
21 Avenue Montaigne
1946
CHRISTIAN DIOR
30 Avenue Montaigne
Christian Dior probably the designer whose links with the avenue are the strongest and the one whose name has best spread on a global scale, perfect Ambassador Avenue Montaigne.
After starting with an art gallery with the help of Jacques Bonjean and Pierre Colle, where he was one of the first to exhibit Dali and Giacometti.
He convinced 1946, industrial Marcel Boussac to finance his House of Couture.
The 16 December, it settles inprivate hotel of Million d'Ailly de Verneuil 30, Avenue Montaigne.
Built between 1865 and 1868 for the widow of Alexander Colonna Walewski, son of Napoleon I, born Maria Anna Catherine Clarissa Cassandra Ricci (1823-1912).
It will then belong to Maurice Louis Alfred Millon d'Ailly de Verneuil, (Syndic of the Company of Foreign Exchange Agents) then in 1910 to Mrs. Boselli. And to From 1939, the hotel is owned by the Villoutreys and Brossard families who rent it at the Coralie Couture hat house.
1947
CHRISTIAN DIOR'S NEW LOOK
30 Avenue Montaigne
The 12 January 1947, sounds like a Revolution which will spread like a trail of powder in America and in the world.
Just two months after the delivery of the keys to the private hotel of 30 avenue Montaigne,
The Spring Summer collections are presented in the salons decorated by Victor Grandpierre, in front of Most wealthy and influential women of that time.
Two lines are furious, Corolle and Eight, and the Bar jacket (who takes his name from Bar of the Plaza Athénée) symbolize a flourished flower woman who is anxious to forget the deprivations of war.
The extraordinary and instant success of this New Look Christian Dior will make a international star.
1960
HARRY WINSTON
29 Avenue Montaigne
Nicknamed The King of Diamonds on New York jeweler Harry Winston, acquired in 1960near a rapid passage in 1957 avenue de l'Opéra), ISchlumberger hotel 29 Avenue Montaigne, adjoining the Plaza Athénée hotel.
Built in the 1870s by Gustave Schlumberger (1844-1929), a member of the Academy of Enrollment and Fine Letters.
He found Avenue Montaigne a box in the image of rare stones and except for: between the luxurious residences, the Houses of Couture and an international clientele.
1968
VALENTINO
42 Avenue Montaigne
Right in the middle May 68, While investors around the world are afraid of events, they are only thinking of leaving Paris. Valentino open his shop to the number 42 Avenue Montaigne.
He knew the neighborhood for having previously worked with Jean Dessès, at the roundabout of the Champs-Élysées.
In April 1975, he presented his fall-winter ready-to-wear collection in the lounges of the George V Hotel. a true audacity when we know, only at the time, the middle of Parisian fashion still looks high at transalpine designers.
If Valentino symbolizes the essence of theItalian elegance, he tied with Paris a special relationship, successful to impose it in the cenacle of very large seamstresses.
1971
THE MONTAIGN COMMITTEE
1987
MADISON JUMMAGE AVENUE
The avenue Montaigne has become a little the quintessence of French tasteIt was natural for it to have privileged relations with counterparts in other countries.
The 19 June 1987, with the initiative of the Montaigne Committee , approximation with her New York twin, Madison Avenue.
1989
GINZA JUMMAGE – TOKYO
In 1989, the Montaigne Committee crosses new borders and closer to Japan and the most elegant street of Tokyo, Ginza Street.
1992
DECES OF MARLENE DIETRICH
12 Avenue Montaigne
Actress of legend, Marlene Dietrich, « Blue Angel » or « Venus Blonde ») born Marie Magdalene Dietrich on 27 December 1901 in Germany.
She dies on 6 May 1992, in his apartment 12 Avenue MontaigneAfter having lived there reclused the last fifteen years of his life, refusing any public appearance.
Launched by the film Blue Angel by Josef von Sternberg, she was spotted by the Paramount studio and continued her career at Hollywood.
Female against Nazism As early as 1930, she became an American citizen in June 1939 in order to gradually break these ties of attachment with Germany.
Dressing in the biggest fashion designers in particular Dior, Chanel or Hermès, she makes, again today by her style and its elegance.
1998
SAKAE-MACHI JUMMAGE – NAGOYA
1998, the Montaigne Committee strengthens these ties with Asia by signing a twinning with the district of Sakae-Machi in Nagoya, Japan.
2002
ARTCURIAL
7 Round-Point of the Champs-Elysées
Created in June 1975The Artcurial Art Gallery, located at 9 Matignon Avenue, operated only as art galleries, specialized bookstores and publishing houses.
It's 2002 that Nicolas Orlowski, in association with the Dassault family, buys the Artcurial gallery from the L-Oréal company to make it an auction house specializing in art and international antiques.
And settle in Former hotel in Espeyran built in 1888 by architects Louis and Henri Parent for Félicie Durand, widow of Frédéric Sabatier d'Espeyran, the 7th roundabout of the Champs Elysees.
Acquised in 1952 by Marcel Dassault (1892-1986) founder of the Aérotique Dassault group, to the Sabatier family of Espeyran. (today Hotel Marcel-Dassault)
2008
FUTURE LOUISE - BRUSSELS
In 2008, the Montaigne Committee closer to Belgium by signing a friendship pact with theLouise Avenue Brussels.
Many actions are regularly undertaken between the two Committees, such as the establishment of Harvest Louise alternating with Montaigne.
2009
FISHION VOGLE NIGHT
Event launched on 10 September 2009, at the initiative ofAnna Wintour (chief editor of the US VOGUE), the first edition Avenue Montaigne, until 2011.
This evening of VOGUE magazine offers the opportunity to Fashion lovers to make shopping in a festive atmospherein every city in the world.
2012
NEW CHANEL BOUTICS
51 Avenue Montaigne
Historically anchored on Cambon Street, the Chanel House strengthens its presence in the 51 Avenue Montaigne, where it already occupies number 42 (in front).
Inaugurated on 6 March 2012, it is a new 600 square metre flagship designed by Peter Marino, boldly blending the elegance of the house's codes and the installation of contemporary art works.
In 1953, this address was the residence of John Audley, a man of taste and friend of Oscar Wildz qhe ran the antique dealers looking for the most fascinating pieces, pto receive all Paris (plates of jade, braided tablecloth with gold thread, amethyst finger rinse and solid gold coffee services).
In 1956, she was the shop and salon Charles of the ritz, groupe Américain de cosmétiques et parfums, distributeur exclusif des parfums Dior au États-Unis et propriétaire des parfums et cosmétiques Yves Saint Laurent, en 1962. Fusionnée avec la Maison Lanvin en 1964, elle devint l’actionnaire majoritaire en 1965, de la Maison de Couture Yves saint Laurent.
2014
JUMELAGE KÖNIGSALLE – DÜSSELDORF
Dernier jumelage en date, le 5 Juin 2014, le Comité Montaigne part à la conquête de l’Allemagne en se rapprochant de la Königsallee.
Avenue emblématique de Düsseldorf et considérée comme le lieu le plus élégant d’Allemagne pour faire son shopping, ce jumelage a permis de créer des liens étroits entre les deux pays.
2019
DÉCES DE LEE RADZIWILL
49 Avenue Montaigne
Caroline Lee Bouvier dite Lee Radziwill, personnalité mondaine américaine et véritable « fashionista », elle vécue de nombreuses années dans un appartement au 6 ème étage du 49 avenue Montaigne.
Née le 3 mars 1933 à New York, elle décéde le 15 février 2019 à l’âge de 85 ans.
Malgré une carrière, sans succès, au cinéma et en décoration intérieur, elle connaitra une notoriété par l’intermédiaire de sa soeur cadette Jacqueline Kennedy Onassis (Première dame des États-Unis de 1961 à 1963).
Qui fut sa grande rivale, tant sur le plan du style que dans la compétition amoureuse.
Le beau attirant le beau, Lee Radziwill fut l’une des plus sublimes ambassadrices de l’avenue Montaigne.
2021
JEAN IMBERT AT THE ATHENE PLAZA – OPENING OF GIGI PARIS
25 Avenue Montaigne – 15 Avenue Montaigne
2021, année de nouveauté dans le secteur de la gastronomie.
Avec l’arrivée du Chef Jean Imbert au cuisine des restaurants du Plaza Athénée après une collaboration de 20 ans avec le Chef Alain Ducasse.
De la table gastronomique, au Relais Plaza ainsi que de la cour jardin, le Plaza Athénée offre une véritable mutation.
L’avenue Montaigne nous offre également un vent de dolce vita, dans une ambiance festive et italienne.
Avec l’arrivée par le groupe Paris Society, de l’incontournable adresse de St Tropez et des stations de ski françaises, GIGI, dans un décor signé par l’architecte Hugo Toro.
2022
VENT DE NOUVEAUTÉ
25 Avenue Montaigne – 15 Avenue Montaigne
L’avenue Montaigne ne cesse de s’offrir une nouvelle histoire.
Ce début d’année 2022, fût marquée par la renaissance de l’adresse mythique du 30 Avenue Montaigne de la Maison Christian Dior, imaginée par l’architecte Peter Marino.
Ainsi que de l’agrandissement de la boutique Giorgio Armani, de l’arrivée de Paco Rabanne et du parfumeur le plus exclusif du monde Henry Jacques.
Page crédit photo : ici
Réalisé par Frédéric CORREIA pour le site avenuemontaigneguide.com
Toute reproduction même partielle est strictement interdite.