Salvatore Ferragamo inaugurates two exclusive pop-up stores at Galeries Lafayette in Paris. Open from 8 March to 4 April, they are dedicated to the men's and women's products of the House for spring-summer 2022.
In this historic Parisian fashion temple, the pop-ups will present a selection of accessories with bright colors.
Expressing the fresh and contemporary appeal of Ferragamo, while drawing from its unique heritage a colourful atmosphere, the concept of the two ephemeral shops is inspired by the iconic Rainbow Shoe, created by Salvatore Ferragamo in 1938. The installation reproduces the colors of Rainbow shoes and creates a bright, vibrant and resolutely fashionable world. Using light as another means of expression, the decor is also enriched with a neon LED logo as well as arch-shaped structures, for a unique visual effect.
Renowned for its innovative know-how and timeless style, the Maison unveils this season a collection rich in personality and colours: a rainbow palette with Italian colours with natural hues and saturated tones.
The women's pop-up on the fourth floor presents a new look from the aesthetic legacy: the iconic Ferragamo Studio Bag is reinvented in new mini formats, while the Pump, still connected to the Hollywood DNA of the brand, offers a new bright and colorful range. The offer also includes needle-heeled sandals, moccasins and a selection of Gancini buckle belts.
A casual chic style forms the same driving thread for the male offer. On the first floor, among the accessories will be the Gancini buckle belts, essential to enhance the summer silhouettes, with the moccasin driver offered in bright colors and sneakers, based on urban and contemporary ready-to-wear looks. Unmissable: an exclusive selection of leather goods in relief Gancini also in pop colors.
Customers will then be invited to discover the Ferragamo world at three hundred and sixty degrees through a rich program of events in both ephemeral spaces; the pop-ups will be rhythmized by four great moments during the weekend, during which they will have the opportunity to savor the typical Ferragamo know-how: an artistic customization of small leather goods to give a special touch to the products of the Florentine Fashion House; a florist artist who will create custom floral compositions; an exclusive champagne bar very colorful with a sommelier to discover the secrets of making champagne and its magnificent flavors, and finally, chocolate tastings with a Masterclassexclusive sensory by an Italian master chocolate maker.
Enter the bright multicolored world of Salvatore Ferragamo for spring!