Rosalía, Dior's New Ambassador, Showcases the Lady Dior 

par | Jun 18, 2024 | CAMPAGNES, NEWS

Symbolic and legendary, the Lady Dior bag embodies the essence and excellence of Dior's style. Reimagined season after season by Maria Grazia Chiuri, it emerges in unprecedented variations, weaving foundational, alchemical connections between heritage and reinvention, deeply embedded in the Maison's identity.

An iconic accessory further magnified by an exclusive campaign celebrating the multifaceted nature of femininity; a captivating creative alliance withGrammy Award-winning singer-songwriter Rosalía, the new Dior ambassador.

 

Exploring both the spontaneous emotion of color and the profound intensity of black and white, the images captured by Collier Schorr translate this wonderful plurality. In an intimate setting with a microphone and piano—an homage to live performance and the passionate connections between fashion, stage, and music—the multi-talented Spanish singer unveils her radiantly sunny side. Between shadow and light, the American artist and photographer eloquently captures Rosalía's natural singularity, her magnetic aura, and how she makes the Lady Diorher own, illuminating the numerous expressions of elegance.

An art of purity that underscores the architectural silhouette of this exceptional bag, an object of timeless desire. Its leather—matte or patent—quilted with the emblematic cannage lines, and its precious finishes, tell the story of the Maison's unique craftsmanship, while its « DIOR » charms — neo-talismans echoing the couturier-founder’s fetishes—add the final touch of grace to its allure. A tribute to freedom, imbued with vibrant energy, driven by the power of the arts and Rosalía's ultramodernity, a new affirmation of self.

An ode to freedom, imbued with vibrant energy, carried by the power of the arts and the ultramodernity of Rosalía, a new assertion of self.